Positioning Statement
Meet. Drink. Discover.™
GoMingle ® complements the venue environment by offering guests a fun, unique and secure way to interact with others, order food and drinks, receive specials, and stay up to date with the latest happenings in a crowded day or night club, pool, restaurant, bar or lounge using their smartphone.
Core Values
Fun
GoMingle is FUN. Every user should leave the venue wowed, bursting to talk about it with others. We elevate the entertainment experience.
Innovative
GoMingle is evolutionary and revolutionary. We continually grow, innovate and develop “best-in-class” user touch points at every location.
Sociable
GoMingle is about interaction. Enhance existing relationships and even make new friends. Strike up a chat, offer a drink, even request a meet-up.
Convenient
GoMingle saves you time. Pay securely for food & drinks. Less waiting. More mingling.
Assets & Guidelines
A strong visual identity contributes to GoMingle’s reputation, and in turn its ability to recruit, engage and to attract.
To better take advantage of this potential, GoMingle offers a Signature Logo System that effectively links our efforts with the GoMingle brand – a strong asset that we proudly share.
Every member of the GoMingle family plays an important role in bringing this cohesive new identity to life and maintaining its integrity by applying it consistently throughout all communications, including in print, Web, display broadcast, and electronic formats.
These guidelines and rules provide standards to the GoMingle brand.
These are the only sanctioned marks for use in marketing communications. No other marks or symbols may be used in conjunction with or to replace the official GoMingle Signature Logo system.
Please be aware that it is not practical to attempt to imagine every conceivable issue or scenario for the purposes of this document.
Logo Guidelines
Color
Primary Color
Associated Palette
To allow flexibility and accommodate space parameters, the GoMingle logo has eight versions: Horizontal and Stacked. Although of different height and width, they are consistent and complement each other.
Logo + Wordmark + Tagline / Color
Logo + Wordmark + Tagline / White
Icon
The GoMingle Icon must by hyperlinked to http://www.gomingle.com.
Download: PNG
Logo + Wordmark + Tagline / Spacing
Primary Logo + Logo Type Horizontal
Without Tagline
Primary Logo + Logo Type Vertical
Without Tagline
Primary Logo + Logo Type Horizontal
With Tagline
Primary Logo + Logo Type Vertical
With Tagline
Unacceptable Uses
Consistency is key to maintaining strong brand integrity. Never attempt to recreate the logo and signature lockup. Examples here illustrate a wide range of incorrect uses, but are not intended to be a complete list.
Fonts
Gotham Bold is the foundational font used in the GoMingle Wordmark. Neutra Text Demi should be reserved for the main tagline and headlines. For all other communications, Helvetica Neue has been selected to complement the GoMingle wordmark.
Screen Samples
Download: PNG
